Level 7 Diploma in Strategic Marketing

Strategic Marketing, OTHM Level 7 Diploma in Strategic Marketing (RQF) l Regulated Qualifications Awarded by OTHM l 120 Credits l

The objective of the OTHM Level 7 Diploma in Strategic Marketing is to provide learners with the skills and understanding in marketing & branding that align with good strategic decision-making to maintain organisations’ competitive advantage.

Learners acquire knowledge through an integrated approach of theory in marketing, branding consumer behaviour and digital communication management and practice using real-time activities. Successful completion of a diploma in strategic marketing will develop learners’ strategic marketing management, consumer behaviour and branding skills and their ability to focus on the requirements of implementing an organisation’s strategy.

The OTHM Level 7 Diploma in Strategic Marketing Course enables learners to progress into or within employment and/or to work toward a relevant Master’s programme with advanced standing.

Course Outline

The OTHM Level 7 Diploma in Strategic Marketing consists of 6 mandatory units for a combined total of 120 credits, 1200 hours of Total Qualification Time (TQT) and 600 Guided Learning Hours (GLH) for the completed qualification.

Qualification Accreditation Number (QAN): (603/5946/8)

• Delivered 100% online
• Program available to UK, EU and International students

Mandatory units

A/618/1614 - Contemporary Issues and Principles of Marketing

F/618/1615 - Consumer Behaviour and Market Communications

J/618/1616 - Digital and Social Media Marketing

L/618/1617 - Contemporary Challenges and Strategic Marketing

R/618/1618 - Strategic Brand Management

Y/618/1619 - Marketing Research Project

The aims of this programme will allow learners to:

1. Gain a sound and coherent foundation in strategic marketing, such that they will be able to define and execute practical strategic marketing interventions that exist in professional practice
2. Apply analytical ability and problem-solving skills in the context of marketing management; Synthesise and critically evaluate theoretical frameworks of strategic marketing, consumer behaviour, brand management, digital marketing, market research and design and innovation as applied to marketing.
3. Demonstrate an understanding of the practical value of these frameworks in a range of strategic business situations.
4. Create frameworks for understanding and analysing strategic marketing processes in diverse organisational types, encountering different and changing marketing environments.
5. Develop practical research and analytical capabilities in the context of market/driven strategy, and in particular in the formulation of value propositions in provider/customer relationships.
6. Review, modify, synthesise and apply transferable strategic marketing, branding, consumer behaviour and digital marketing concepts and skills in the management of product and market development, particularly from the strategic perspective.
7. Critically assess market-sourced data and information from various organisations and use this for strategic marketing and decision-making.
8. Evaluate various creative approaches to product and service design, creativity and innovation that may contribute to organisational wealth and solve organisational problems.
9. Demonstrate personal development and learning skills applicable to marketing practices in the marketing environment.

Assessment

All units are internally assessed by Inspire London College and externally verified by OTHM. The qualifications are criterion referenced based on the achievement of all the specified learning outcomes.

To achieve a ‘pass’ for a unit, learners must provide evidence to demonstrate that they have fulfilled all the learning outcomes and meet the standards specified by all assessment criteria.

The Assessor judges that the learners have successfully fulfilled the assessment criteria.

Accreditation

OTHM Qualifications are approved and regulated by Ofqual (Office of Qualifications and Examinations Regulation). Visit the Ofqual Register of Regulated Qualifications.

OTHM has a progression arrangement with several UK universities that acknowledges learners’ ability after studying Level 3-7 qualifications to be considered for advanced entry into corresponding degree year/top-up and Master’s/top-up programmes.

Certification

OTHM Qualifications (Awarding Body) only issues verifiable certificates and Transcripts electronically and securely in PDF format (without additional charges).

If you want a hard copy of the Certificate and Transcript, you can claim it by paying an extra fee:

• Certificate and Transcript + Standard postage charges local = £60
• Certificate and Transcript + Standard postage charges International = £70
• Certificate and Transcript + Courier Services charges International = £100

Local and international students looking for strategic management courses UK can take this course to enhance their skills and knowledge about strategic marketing. The OTHM Level 7 Diploma in Strategic Marketing enables learners to progress into or within employment and/or continue their further study as this qualification is approved and regulated by Ofqual (Office of the Qualifications and Examinations Regulation), where appropriate learners are eligible to progress to Master’s top-up at many universities in the UK and overseas with advanced standing.

The Online Level 7 Diploma in Strategic Marketing has been designed to be accessible without artificial barriers restricting access and progression. For entry to the strategic marketing course, learners will be expected to hold the following:

• Good understanding of ICT
• An honours degree in a related subject or a UK Level 6 Diploma or an equivalent overseas qualification
• Mature learners with management experience (learners must check with the admissions team regarding experience before registering for the programme)
• Learners wishing to study and are non-native English speakers must have a minimum level of English language competency.

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